Sidekick guide
From a media plan to a launch your team can review
Keep the original plan connected to campaign setup, quality checks, and activation.
Bring the source material
Start with the insertion order, media plan, campaign template, and creative package. Keep placement identifiers and dates consistent so the final campaign structure can be checked against the original request.
Make the handoff explicit
Define the destination platforms and the required budgets, targeting, naming conventions, and creative assignments. Surface missing information early instead of filling gaps with assumptions.
Verify before activation
Compare the prepared structure with the plan. Resolve exceptions with your team, approve the final output, then confirm the platform result. Sidekick is built to support this document-to-campaign workflow.