Customer story / Adara, a RateGain company
Case Study:
Adara + Stellair
From days of manual campaign setup to minutes, with more time for strategy and client service.
Results at a glance
- Time savings in campaign setup and configuration
- 96%
- Time savings in trafficking creatives
- 98%
- Time savings in campaign QA and validation
- 75%
Well-orchestrated campaign setup and delivery.
The challenge
Repetitive, manual work slowing momentum.
Adara’s success is built on precision and scale. But due to continued demand combined with a complex digital media ecosystem, their media operations were being weighed down by repetitive, manual campaign setups.
- Hyperlocal or performance-oriented campaign activations could take days to configure.
- Teams spent hours trafficking creative and building hundreds of line items across multiple DSPs and other digital platforms.
- QA checks stretched timelines and pulled focus away from strategy and client service.
The very processes that should have been seamless were creating friction. Adara needed a way to deliver consistent “wow” moments for clients without the bottlenecks.
The Stellair solution
AI-powered speed & accuracy.
In Q2 2025, Adara partnered with Stellair to transform campaign operations. By integrating Stellair’s AI Assistant and Sidekick platform, tasks that once took days now finish in minutes with over 90% time savings.
The breakthrough example
100+ locations. Zero errors.
When a global hotel brand needed a hyper-local campaign across 100+ properties, Adara faced the kind of insertion order that usually arrives last-minute and strains every resource.
Before Stellair
More than a week of setup, trafficking, and QA.
With Stellair
Campaigns activated in minutes, error-free, with strict compliance to brand safety and pricing standards.
This was a milestone moment: Stellair didn’t just save time, it gave Adara the tools to drive results at scale for their clients.
Beyond speed
Accuracy that scales.
Stellair’s QA AI Assistant maps every setup directly to Adara’s media plans and templates. The case study reports:
- Consistent trafficking across 100+ locations.
- Zero error creep as campaigns scale.
- Significantly reduced need for manual verification.
Adara’s operations team now takes on the end-of-month and end-of-quarter campaign push with confidence. Whether it’s 100+ locations, numerous budget reallocations, or wholesale creative refreshes, Stellair helps Adara optimize peak performance for their clients’ campaigns.
The results
Adara’s new standard of “Wow.”
With Stellair, Adara has upleveled operational excellence:
- Over 90% faster campaign setup — from days to minutes.
- Cross-channel accuracy that eliminates errors.
- Scalable workflows that handle the biggest activations without breaking a sweat.
- More time for strategy and client engagement instead of manual, repetitive tasks.
Adara now delivers “WOW” moments not just to its clients, but within its own teams — turning complexity into simplicity, and operations into inspiration.
In Adara’s words
“Stellair has transformed our workflow by automating setup across multiple DSP platforms. What once took hours of manual effort is now done flawlessly in minutes, saving time, reducing errors, and letting our team focus on strategy instead of repetitive tasks. Partnering with Stellair has positioned us to meet and exceed our future growth goals with confidence.”
About Stellair
Make room for smarter growth.
Stellair builds AI assistants to automate digital media operations. Our mission is to empower marketers and agency organizations to work smarter and achieve more through the power of AI.
Explore Sidekick →Let’s start with your workflow
More time for strategy.
More room to grow.
Tell us about your campaign operations. We’ll show you how Stellair can help.