Agentic Marketing Performance

Turn opportunities into campaign performance.

Stellair’s Sidekick connects your business knowledge, campaign history, audiences and creative with our AI campaign manager that identifies opportunities, launches campaigns, and manages pacing and optimization across media channels. Your team sets priorities, permissions and approvals.

See how it works

Stellair / Your next opportunity

See the moment. Be ready.

Demand doesn’t wait.
Neither should you.

Find the momentPlan for the peak

01Predict
02Decide
03Act
04Learn

Your decisions guide your AI campaign manager.Your goals. Your rules. Your judgment.

The opportunity ahead

The moments are there.
Which ones matter most?

Every audience, time and place, channel, offer, and creative multiplies the number of possible moves, and the windows keep shrinking. When they line up with a real shift in demand, that’s a moment, and the moments that matter to a brand can form and fade in hours. By the time a campaign is briefed, built, and trafficked, many have already passed. There are too many opportunities, moving too fast, to track and act on manually. Without AI, marketers can only capture a fraction of what’s possible.

It’s not a talent problem. It’s a scale problem, and it’s exactly what AI was built for.

Built for marketers who want to catch the moments that matter, before they pass.

How Sidekick works

Predict. Decide. Act. Learn.
Performance that compounds.

Sidekick runs your marketing as one continuous cycle, not a series of handoffs.

01 Predict

Find the moments that matter, and the impact of each move.

Sidekick combines your business knowledge and campaign history with Stellair’s proprietary algorithms to identify the moments that matter to your business and campaign objectives: when demand will rise, for which audiences, markets, and channels, and the likely impact of each move before you commit budget. Forecasts update as new results come in, so the plan reflects what’s happening now, not last quarter.

Moments and demand insights by audience, market, channel, and more
Predicted impact for every possible action
Built on your first-party business and historical data

Sidekick planning brief with budget, duration, purchase goals, geography, and supporting data. — **Planning context**Product view · Identifying details anonymized

02 Decide

Turn predictions into a plan.

You set the goal, such as engagement, conversions, or revenue, and the guardrails the plan must respect. Sidekick weighs every moment and option by predicted impact and recommends the actions worth taking. Your decisions guide your AI campaign manager, and each decision makes the next recommendation more relevant to your business. While campaigns run, Sidekick re-weighs options as performance shifts and flags when the plan should change.

Every moment and option weighed by predicted impact against your goals
Your objectives and rules guide the priority
Your decisions train your AI campaign manager, and every one sharpens it

Sidekick portfolio with conversions, cost per conversion, and impressions over time. — **Performance evidence. Business goals. One plan.**Product views · Identifying details anonymized
Performance evidence ↗Business goals ↗

Sidekick account business targets and platform-level performance for Google Ads and Meta. — **Performance evidence. Business goals. One plan.**Product views · Identifying details anonymized
Performance evidence ↗Business goals ↗

03 Act

Execute actions that make an impact.

When execution is nearly free, the plan no longer has to shrink to fit the team. Sidekick launches campaigns across platforms in minutes, using your audiences and creative, then manages them while they run: pacing against budget, delivery against goals, and performance against forecast. When something drifts, it adjusts within your guardrails or brings you a recommendation to approve. You choose which.

Launch across Search, Social, Connected TV, Programmatic, and more, with pre-launch QA against your plan and governance rules
Pacing and optimization managed throughout the flight, within your guardrails or with your approval
Adapt quickly as shopping behavior changes, launching and testing new offers and creatives for all shoppers, human and agentic

Sidekick campaign review grid with line items, targeting, governance checks, and an approval step before launch. — **Review before launch**Product view · Identifying details anonymized

04 Learn

Know what worked, what didn’t, and what’s next.

As campaigns run, Sidekick learns. It tracks what has been tested across markets, audiences, channels, products, and creative, and measures each result against its forecast or goal. Reporting shows where performance is beating expectations and where it isn’t, and these insights feed straight back into Predict, so every moment captured makes the next one easier to find. As results come in, Sidekick compares them to forecast and recommends what to change next.

Coverage mapped across markets, audiences, channels, and creative
Results measured against expectations
Insight into shifting buying behavior, so you can keep up as more shoppers use AI to search, compare, and buy

Sidekick performance recommendations with estimated impact, advisory status, and an Apply control. — **Recommendations from results**Product view · Identifying details anonymized

Sidekick Moments

Continuous growth, discovery and activation.

Identify relevant audiences, offers and messages beyond your current media plan. Sidekick’s agents prepare and execute each activation, manage it while it runs, and evaluate whether to expand, adapt or stop.

The world creates it.

A heat wave, a big game, or a cultural spike sends demand surging in specific markets, sometimes for only a few hours.

Your data reveals it.

A product suddenly over-indexes in a handful of regions, or a group of loyal customers quietly stops buying.

A competitor hands it to you.

A rival raises a price or pulls an offer, and shoppers in those markets start looking elsewhere.

Every Moment goes live with your approval.

Your judgment at the center

Agentic. Not autonomous.

Agentic means Sidekick takes on the complex, multi-step work of modern marketing: forecasting demand, finding the moments that matter, building plans, launching campaigns across platforms and markets, and optimizing plans holistically across channels and respective goals. Not autonomous means your AI campaign manager works within the goals, guardrails, and approvals you set. You decide what Sidekick can adjust on its own within your guardrails, such as routine pacing, and what needs your approval first.

What you control

You set	What it means
Goals	The business metric Sidekick optimizes for, such as engagement, conversions, revenue, or growth in a new market
Data	Your business knowledge, campaign history, audiences, and creative, which Sidekick connects with Stellair’s proprietary algorithms
Guardrails	The markets, naming conventions, compliance rules, and limits every plan must respect
Approvals	You choose what Sidekick handles within your guardrails, such as routine pacing, and what needs your approval. You review recommendations and apply changes. When QA finds a deviation from plan, Sidekick recommends a fix or an alternative, and you apply it with one click
Channels	Where the plan goes live: Search, Social, Connected TV, Programmatic, and more

AI does the work. You make the call.

Customer story

Adara, a RateGain company: from days of setup to live in minutes.

Campaigns now launch in minutes across multiple DSPs, freeing the team for strategy and growth.

Read Adara’s story

Time savings across setup, trafficking, and validation: 90%+
Time savings in campaign setup and configuration: 96%

Built alongside real operators

“What once took hours of manual effort is now done flawlessly in minutes, saving time, reducing errors, and letting our team focus on strategy instead of repetitive tasks.”

Beth LaplanteSVP of Customer Success, Adara

Read Adara’s story →

Sidekick / AI Campaign Manager

More channels.
More moments that matter.

Scale your reach and improve campaign performance with Sidekick. Find the moments that matter, act across channels, and keep learning toward your goals.

Explore Sidekick