Campaign operations
A practical checklist before a campaign goes live
Make the review repeatable: objective, audience, creative, budget, tracking, and ownership.
Start with the outcome
Write down the business objective and the event you will measure. A campaign optimized for traffic is not the same as one optimized for purchases. Check that the platform objective and conversion event match the brief.
Review the campaign as a whole
Confirm the ad account, geography, audience, flight dates, total budget, and destination URL. Check that every creative is assigned to the right placement and that its message matches the landing page.
Separate creation from activation
A draft or paused campaign gives the team a final inspection point. Review the proposed changes and approve only the actions you intend to apply. Verify the result in the platform before assuming the campaign is delivering.