Agency operations
Connect the handoffs across your media operation
Keep plans, platform setup, creative assignments, and performance connected as client work grows.
Give each campaign a reliable source
Keep placement identifiers, client context, and platform destinations consistent from the media plan through the launch. Clear source details make reviews and later changes easier to trace.
Review the exceptions
Make missing information and platform validation results visible to the operator. Standardize routine work with templates while giving client-specific requirements an explicit review point.
Reuse without losing context
When copying a campaign, review the new budget, flight dates, geography, creative assignments, and destination URLs. Treat the copied structure as a starting point for the next brief.
Bring results back to the team
Use delivery and pacing metrics to decide where to investigate. Sidekick’s supported performance workflows help teams connect campaign operations with the next recommendation.